Heard mentality– it’s a dangerous thing. I love yoga, but exercise and fitness can be a dangerous thing. You convince people that all this is for your body and it’s good and they will literally do ANYTHING to win this race. People LOVE extremes, let’s face it. They will, for instance, follow you into a store and purchase massive quantities of overpriced articles of clothing. And apparently, that’s not all. If you want to indulge yourself in a little extremist herd mentality behavior, check out my favorite example Lululemon. Lofty ideals, they elevate your badonka-donk to a holy height.

If you haven’t been keeping up with the dramatic downfall of my favorite cult Lululemon, then you may be in for a surprise. This week Christina Day, CEO (formerly of Starbucks fame) stepped down after five and a half years. This wouldn’t come as a shock for many who watched the brand take a nose dive after the see-through pants snafu and Founder Chip Wilson’s Ayn Randian demands on employees that they follow his training protocol, “or else.” This is a man who named the company, infamously as a marketing technique because “Asians would have a hard time pronouncing it.”

Wilson, who remains lulu Chairman, sold $50 million worth of stock just days before Day